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Ingredients & Pantry Guides

What is Kajmak?

What is Kajmak? Growing up as a first-generation Serbian-American in Cleveland, my childhood wasn't defined by peanut butter and jelly. Instead, the air in our house was usually thick with the scent of simmering milk. My paren

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What is Ajvar?

What is Ajvar? Growing up in Cleveland, Ohio, my autumns never smelled like pumpkin spice. For my family, and especially for my mother who emigrated from Arilje, Serbia, September meant one thing: the smoky, sweet, and unmist

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What is Vegeta?

What is Vegeta? - the secret ingredient in every Balkan kitchen If you’ve ever walked into my shop, PV Euro Market, and asked me what one item you absolutely need in your pantry to make your cooking taste "authentic", I wouldn’t point you toward the expensive oils or the fancy chocolates first. I’d walk you straight to the blue bags

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