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Pliva Cedevita - Croatia's vitamin drink

If you grew up in Croatia, Bosnia, Slovenia, or anywhere across the former Yugoslav region, you almost certainly know that orange. The specific bright orange colour of Cedevita, mixed in a glass of water, has been a fixture in kitchens across the Balkans for over fifty years. For people now living abroad, finding it online isn't just about a drink, it's about something that tastes immediately like home.

Where Cedevita comes from?

Cedevita was developed in 1969 under the Croatian pharmaceutical company Pliva, one of the most significant pharmaceutical manufacturers in the region's history. The formula came out of genuine scientific research into how the body absorbs vitamins, which is part of why Cedevita was originally sold in pharmacies, packaged in glass vials that looked more like medicine than a soft drink. That pharmaceutical origin is still reflected in how the product works: nine vitamins in every serving, quickly absorbed, designed not just to taste good but to actually do something useful.

In 2001, Pliva sold the brand to Atlantic Grupa, the Zagreb-based consumer goods company that still owns and produces it today. Production is based at the original factory in Borongaj, Zagreb, and annual output runs to around 9,000 tonnes. Cedevita holds over 50% market share in the instant vitamin drink category in Croatia, Bosnia and Herzegovina, Slovenia, and Serbia - which is a remarkable figure for a product that's been around this long. It's certified to ISO 9001 and ISO 14001 standards, alongside HACCP and FSSC 22000, reflecting the rigorous production oversight that goes back to its pharmaceutical roots.

The Pliva/Cedevita range at PV Euro Market covers both the classic powder formats and the newer ready-to-mix bottle options:

  • Cedevita Orange - is the original and by far the most recognised flavour. The orange colour became so synonymous with the brand that it's essentially the visual identity of Cedevita itself. Each serving delivers nine vitamins including vitamin C, the full B-complex (B1, B2, B3, B5, B6, B9, B12), and vitamin E.
  • Cedevita Lemon (200g) came along in 1985, sixteen years after the original. The lemon version has a sharper, cleaner taste than the orange. Some people find it more refreshing in summer, and it's the one that tends to work well warm as well as cold.
  • Cedevita Elderberry & Lemon (200g) is the more unusual option in the powder range. The elderflower note gives it something softer and more floral, with the lemon providing the citrus sharpness underneath. It's the one that tends to divide people. Some find it their favourite, others stick firmly to orange. Worth trying if you're curious.
  • For something more portable, the Cedevita Twist & Shake Bottles (340ml) are a different format entirely. The powder sits in a compartment in the cap; twist it, the powder drops into the water, give it a shake, and you're done. Available in Orange. These are practical for travel, work, or anywhere you don't want to carry a canister.
  • The Cedevita Elderberry & Lemon is also available in the 340ml ready-to-mix bottle format, making it just as convenient to take out and about as the orange versions.

Frequently Asked Questions:

Why is Cedevita sold under the Pliva name on this site?

Cedevita was originally created by Pliva, the Croatian pharmaceutical company, in 1969. The brand was sold to Atlantic Grupa in 2001, who now owns and produces it. The Pliva name has stayed associated with the product in how many retailers and customers refer to it, even though current production and ownership sits with Atlantic Grupa.

How many vitamins does Cedevita contain, and which ones?

Every serving contains nine vitamins: vitamin C, vitamin E, and the full B-complex - B1 (thiamine), B2 (riboflavin), B3 (niacin), B5 (pantothenic acid), B6, B9 (folic acid), and B12. The formula has been adjusted over the decades to reflect updated nutritional science, but the core nine-vitamin composition has been present since the product launched.

What's the difference between the powder canisters and the Twist & Shake bottles?

The powder canisters (200g, 455g) are for home use - you measure out a portion, mix it into a glass of water, and drink it. The Twist & Shake bottles are single-serving and self-contained: the powder is pre-loaded into the bottle cap, so you just add water, twist the cap to release the powder, shake, and drink. No measuring needed. The bottles are more expensive per serving but considerably more practical on the go.

Can children drink Cedevita?

The standard Cedevita range is considered suitable for all age groups, which is part of why it became a household staple in the region. It was formulated as a dietary supplement rather than a sugary soft drink. That said, as with any vitamin supplement, it's worth keeping portions age-appropriate for younger children rather than treating it as unlimited.

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