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President Cheese - French dairy tradition available to order online at PV Euro Market

There are brands you come across once and forget, and then there are brands that have quietly been part of people's fridges for decades. President falls into the second category. Founded in 1933 by André Besnier in Laval, France, in the Loire Valley, it grew from a small family dairy into what is now Europe's leading cheese brand - sold in over 150 countries and consistently ranked number one for Brie in both France and the United States. That's a track record worth paying attention to.

The Story Behind the Name

The Besnier family built the brand around a straightforward idea: make proper dairy products that are consistent and accessible, not just for restaurants and specialists, but for everyone. Two milestones shaped modern President. In 1968, the company developed a new pasteurized milk production process that standardized Camembert quality at scale - something nobody had managed before. Then in 1972, they applied the same thinking to butter, creating what became their Gastronomic butter using a new "online butyrator" process that kept the flavour stable throughout the product's shelf life. These weren't minor tweaks. Both innovations changed how European dairy was produced and distributed.

Today, President is part of Groupe Lactalis, one of the world's largest dairy companies, however the recipes, the French origin, and the focus on traditionally made cheese haven't gone anywhere.

The Président range at PV Euro Market covers several of the brand's most practical and well-known products:

  • President Dimsi Picok Cheese (140g) is a processed cheese in wedge format - the kind that comes in individually wrapped portions that are easy to use straight from the fridge. Made in Croatia by Dukat, one of the region's leading dairy producers, the Picok line uses a blend of semi-hard and hard cheeses as its base. It's mild, melts easily, and works just as well spread onto bread as it does melted into a sauce or eaten on its own. This is genuinely everyday cheese, not a special occasion product.
  • The President Dimsi Smoked Cheese Block (400g) - it's a proper block of smoked processed cheese rather than portioned wedges, and the smoked flavour is noticeable but not overpowering - more woody and warm than sharp. The 400g size makes sense if you go through it regularly; it slices well for sandwiches and holds up fine on a board alongside other cold cuts. Also a product of Croatia

Why President has lasted

Part of it is simply consistency. Whether you buy President Brie in Paris, London, or online, you know roughly what you're getting. The brand has won multiple awards at the World Championship Cheese Contest and the US Championship Cheese Contest across Brie, Camembert, and other lines - which reflects not just good products but the ability to reproduce quality reliably year after year.

The other part is range. President doesn't just do one type of cheese. The family of products covers everything from soft-ripened French classics to practical everyday formats like the Dimsi line, which makes it genuinely useful whether you're stocking a kitchen or building a cheese board.

Frequently Asked Questions:

Is the President Dimsi cheese the same as French President brand cheese?

They share the President name but come from different production lines. The Dimsi Picok and Dimsi Smoked products are made by Dukat in Croatia, a well-established regional dairy company that operates under a licensing arrangement using the President name. The French President brand which is best known for Brie, Camembert and butter is owned by Groupe Lactalis and produced in France and the US. Both maintain solid quality standards, but they're distinct product lines.

How should the Dimsi Smoked Cheese Block be stored once opened?

Wrap the cut surface tightly in cling film or transfer it to an airtight container and keep it refrigerated. It keeps best between 4 - 8°C and should be used within a few days of opening. Like most processed cheese blocks, it's more forgiving than fresh soft cheeses, but keeping it sealed stops it drying out at the edges.

President

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